Zhuanzhuan Group released the “Mobile Phone Market Report for the First Quarter of 2021”. The report showed that in the first quarter of this year, the domestic new phone market was dominated by the release of 5G mobile phones, and Xiaomi OV played the “leading role”; second-hand market, iPhone11, Huawei The price of some models such as P40 (5G) increased slightly.
An analyst from the data analysis department of the Zhuan Group said that the continuous growth of 5G mobile phone shipments will bring about further release of the demand for replacement. In addition, the market impact brought by the “separation” of Huawei and Honor is beginning to appear, and Xiaomi OV is expected to gain more market share. Affected by the increase in shipments in the new phone market, the overall transaction price of mobile phones in the second-hand market has shown a general downward trend.
The report shows that in the first quarter of this year, on average, new mobile phones were released in the domestic market every two days, and a new phone conference was held every 6 days.
According to data from the China Academy of Information and Communications Technology, the total number of new models on the market from January to February this year reached 81, an increase of 58.8% year-on-year; the total shipments of the domestic new machine market reached 61.879 million units, a year-on-year increase of 127.5%. Among them, 5G mobile phones accounted for half, with 48 models released in total, accounting for 59.3% of the market, and shipments accounting for 68.4%.
The report shows that, affected by the increase in shipments in the new phone market and the increase in prices of some popular models, the second-hand mobile phone market continues to increase in popularity in the first quarter of this year. Among them, the trading volume of Apple iPhone increased by 19.88% month-on-month, followed by OPPO, and its sales volume increased by 19.83% month-on-month; in addition, the trading volume of vivo and Xiaomi in the second-hand market also increased by 12.94% and 10.43% respectively.
The proportion of Huawei and Honor mobile phone transactions in the second-hand market has declined. Among them, Huawei mobile phones accounted for 11.56% of transactions in the second-hand market. The ranking dropped from the second place in Q4 2020 to the third place, and the transaction volume decreased by 17.32% month-on-month; the second-hand market transactions accounted for Honor mobile phones in the first quarter of this year. 6.66%, the trading volume decreased by 6.77% from the previous month.
Morgan Stanley analysts pointed out that in January this year, Apple’s iPhone shipments in China are expected to increase by 150% year-on-year, and the iPhone’s performance in March and even the first quarter will remain strong. In the second-hand market, Q1 Zhuanzhuan Group’s mobile phone market shows that Apple is still the most popular mobile phone brand. iPhone transactions accounted for 38.60% in the first quarter, and transaction volume increased by 19.88% from the previous quarter.
Q1 Zhuanzhuan Group’s mobile phone market shows that in the second-hand market mobile phone search volume and transaction volume list, the old Apple iPhone almost dominates the list. Except for Xiaomi Mi 8 squeezed into the 9th place in the second-hand market for mobile phone searches, the rest are all old iPhone models.
Vivo became the domestic mobile phone brand with the highest transaction volume in the second-hand market in the quarter, followed by Huawei mobile phones, followed by Xiaomi and OPPO. Judging from the transactions of domestic mobile phones in the second-hand market in the first quarter of this year, Huawei Mate30 Pro (5G) and Honor 9X, Mi 8 and OPPOA5 are also best-selling models in the second-hand market.
According to the report, Huawei Mate30 Pro (5G) won the top position in the sales of second-hand 5G mobile phones in the first quarter of this year. In addition, Xiaomi mobile phones also have a relatively stable performance in the second-hand 5G market, occupying three seats in the Top10 list.
An analyst from the data analysis department of the Zhuan Group said that as the shipment of 5G mobile phones in the new phone market soars, the user’s demand for replacement will also be further released, thereby driving the rapid growth of the used phone recycling business in the second-hand market.